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Sonia Lacroix is a professional watch and jewelry designer.


She has been working as designer, consultant and art director for large groups

(Richemont Group, LVMH, Swatch Group)

as well as for independent brands since 2000.


After founding "Rives Genève" in 2011 and running her own jewelry store in Geneva, she launched AALTAS, a new innovative jewelry brand in 2022.


She won the "Luxury Innovation Award" in Geneva in 2023 with Aaltas

for its powerful design and innovative material combination techniques.

She also focuses on advising brands, helping them develop uncharted territories and unexpected creative directions.

She lives and works in Geneva.


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